Glimpse, the AI platform for CPG and retail operations, announced a $35 million Series A led by Andreessen Horowitz with continued participation from 8VC and Y Combinator. The round comes less than a year after the company's previous financing and brings Glimpse's total raised to $52 million. The new capital will scale Glimpse's platform as it builds the system of action for leading consumer brands.

CPG is one of the largest markets in the world by GMV, yet it remains largely untouched by modern software. Brands selling into major retailers often operate with fragmented, unstructured data spread across dozens of retailer portals and legacy systems. As a result, analysts spend countless hours pulling data from portals, extracting line items from documents, and living in spreadsheets to power workflows like reconciling deductions, disputing invalid fees, and manually applying cash - work that directly impacts margins but delivers little strategic leverage.