Freshpaint, a Y Combinator-backed company that enables businesses to capture and activate customer data across hundreds of integrations like Google Analytics, Mixpanel, Iterable, Braze, Snowflake, and more without relying heavily on engineering, announced $14.5 million in financing, with a $9.5M Series A led by Intel Capital and an additional $5 million in debt.

Founded by veterans of the web analytics space, Freshpaint helps teams capture and use the customer data they need to build a better product, drive engagement, and improve retention - without the heavy engineering work traditionally required. Freshpaint's hundreds of integrations and powerful data governance functionality make it easy to transform, control, and send customer data between the analytics and marketing tools companies use to run their business.