According to published reports, Fashion & lifestyle site, FormaFina, has raised a seed round of $1.4 million. FormaFina's investors include Redpoint eVentures - a Silicon Valley fund dedicated solely to Brazilian startups - IG Angels, El Paso Advisors, Start Capital, 500 Startups, and Plug&Play. Several angel investors also participated in the round, including baby.com.br co-founder In Hsieh and Hans Hickler, formerly the head of DHL US.

FormaFina is a destination site for discovery of unique design and decor products for Latin America. It offers highly-curated time and quantity-limited collections of brands and designers from all over the world. Currently, the company operates in Brazil (www.formafina.com.br) and Argentina (www.formafina.com.ar).