Rocket Internet, an e-commerce startup incubator has announced that iMENA Holdings is now a partner and investor in Foodpanda's Hellofood Middle Eastern operation. Specifically, iMENA is investing $8 million in the online take-out ordering service.

Foodpanda together with its affiliated brand hellofood is the leading group of online food ordering platforms active in 27 countries. It helps restaurants to increase sales through online and mobile platforms and provides them with constantly evolving technology and analytics.

For consumers, foodpanda offers an online marketplace with widest gastronomic range, including e.g. salads, pizza, burger and sushi. Consumers choose their favorite meal on the platform or via app; foodpanda processes the order to the restaurant that delivers to the doorstep.

Foodpanda and Hellofood are offering their services in India, Indonesia, Malaysia, Pakistan, Singapore, Taiwan, Thailand, Vietnam, Ghana, Ivory Coast, Kenya, Morocco, Senegal, Nigeria, Russia, Argentina, Brazil, Chile, Colombia, Mexico, Peru, Hungary, Venezuela, Poland, Ukraine, Romania and Saudi Arabia.