Fluency announced the close of its $40 million Series A, funded by Integrity Growth Partners (IGP). Founded in 2017, Fluency centralizes all major aspects of digital advertising execution and management into a single solution. This enables agencies and brands to automate and leverage AI on paid media across walled gardens and the open web at a scale not achievable through endless hiring, outsourcing or tools. Fluency currently powers nearly $3B in annual media spend and 250,000+ monthly campaigns. The platform is used by leading agencies and brands, including Fortune 500 organizations. These companies run campaigns for over 50,000 local businesses by automating the most time-consuming campaign execution processes.

Fluency is the Digital Advertising Operating System (OS) that transforms paid media operations into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that's worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.