Fixated, the breakthrough digital talent powerhouse and content studio redefining modern entertainment, today announced a follow-on investment from Eldridge Industries, bringing the company's total available capital to over $50 million.

Fixated is a next-generation creator representation and monetization company, built to power the careers of today's most impactful digital talent.

Founded by creator economy leaders and veteran music executives, Fixated uniquely combines infrastructure, strategy, and hands-on creative execution to turn influence into long-term, sustainable careers. From YouTube and Twitch icons to rising TikTok stars, Fixated's all-in model spans content development, production, audience growth, IP expansion, brand partnerships, and monetization; delivered across every major platform. Fixated's in-house team delivers creators the kind of layered, behind-the-scenes support typically reserved for entertainment's biggest stars.