The round was led by DeepWork Capital, with a significant investment from Data Point Capital, and participation from existing investors including Blumberg Capital, Thomson Reuters Ventures, Valor Ventures, SaaS Ventures, and EarlyLight Ventures. The new capital brings FirmPilot's total funding to $27.25M. As part of the investment, DeepWork Capital Partner Ken Hall will join FirmPilot's Board of Directors.

FirmPilot is the leader in AI legal marketing. FirmPilot's patent-pending AI Legal Marketing Engine provides law firms and services-based SMBs with a modern way to grow with strategies built entirely on data and intelligence. The platform uses proprietary AI to analyze competitive landscapes, create authoritative content, optimize across SEO, GEO, PPC, social media, and local search, and deliver real-time ROI insights, replacing the guesswork of traditional marketing agencies.