firmly.ai is the agentic commerce platform that makes it easy for merchants and new AI shopping channels to create native shopping experiences that make it easier for users to shop and checkout regardless of surface. Firmly creates a direct and 'real-time' connection that simply allows a merchant to expand their catalog, product pages and checkout into new channels without deploying any engineering resources. Merchants stay merchants of record on every order, with their payment provider, customer relationships, and data unchanged, while destinations integrate firmly to reach every merchant through one standardized connection. firmly is founded and run by repeat commerce tech entrepreneurs and headquartered in Seattle, WA.

Key Contact

Funding Events

Date	Amount	Type	Investors	Valuation
11/05/26	$15,000,000	Series A	Alumni Ventures Group ARK Invest Benhamou Global Ventures Granada Funds Hike Ventures JP Morgan MasterCard Samsung NEXT Squarepoint Capital The Mercantile Companies Versus Ventures	undisclosed