FindMine, a startup in AI-powered dynamic content creation for brands, announced that it has closed a new venture capital funding round. Led by XSeed Capital and Underscore VC, this investment supplements a previous seed round and brings total capital investment in FindMine to $9.9 million.

FindMine is the leader in AI-powered dynamic content creation for brands. The company has created an entirely new product category in digital marketing that unlocks the full promise of personalization while protecting and enhancing a brand's POV by eliminating the content bottleneck. FindMine's content engine guides online shoppers with dynamic shoppable content (editorial themed pages, style guides, Complete the Look and more) that increase key sales KPIs across e-commerce, email, ads and social media, as well as in-store applications. FindMine works with top retailers and brands such as Mitchell Gold + Bob Williams, Rogers, adidas, Destination XL, Perry Ellis and many more.