FERMAT, the AI-native commerce platform generating brands' shopping experiences for stronger engagement and conversion, announced it has raised $45 million in Series B funding. The round was led by commerce enablement and brand investor VMG Partners, with participation from existing investors QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures.

The investment will accelerate FERMAT's mission to deliver hyper-personalized commerce experiences to help prepare enterprise brands and agency partners for the inevitable era of agentic commerce.