Fantasy Life - the award-winning fantasy sports and gaming company spanning media and tech, founded by Matthew Berry, the legendary fantasy football personality featured on NBC Sports' Football Night in America and host of Fantasy Football Happy Hour on Peacock- announced a $7 million seed round to support the launch of its new platform and the acquisition of Guillotine Leagues.

The round is spearheaded by LeBron James' and Maverick Carter's LRMR Ventures and SC Holdings, led by Jason Stein. Other notable investors include:

Eberg Capital LLC, a private equity firm founded by Roger Ehrenberg, co-owner of the Miami Marlins and Alpine Formula One Racing
Bolt Ventures, the family office of David Blitzer, co-founder of Harris Blitzer Sports & Entertainment and owner of stakes in teams across all five major North American sports leagues, as well as several international soccer clubs
Gerry Cardinale, Founder and Managing Partner of RedBird Capital
Jeff Shell, Partner and Chairman of Sports and Entertainment, RedBird Capital Partners
Chad Hurley, Co-Founder of YouTube
Wasserman Ventures, the investment arm of global sports, music, entertainment, and culture company Wasserman
Tony Khan, Owner of the Jacksonville Jaguars, Fulham Football Club, All Elite Wrestling, and TruMedia Networks
SUM Ventures, founded by Garrett Gilbertson, includes NFL star George Kittle and retired Eagles Super Bowl Champion Brent Celek.
John Legend, Emmy, Grammy, Oscar, and Tony (EGOT) Award Winning Artist
Larry Fitzgerald Jr., Co-Founder of Trenches Capital and former NFL wide receiver
Donald Mustard, Co-Creator of Fortnite and former Chief Creative Officer at Epic Games