Ezakus Labs has raised $3 million in new funding from Idinvest Partners. The company announced the funding Thursday on its blog.

BLOG POST
Ezakus Labs was created a year ago by Christophe Camborde and Yannick Lacastaigneratte, also founders of Steek, a Cloud pioneer acquired by F-Secure in 2009. Idinvest Partners, a key Internet investment player in Europe (Meetic, Criteo, Viadeo, Deezer, Dailymotion), just brought its support to the startup.

The company features a groundbreaking audience targeting service allowing publishers and advertisers to easily set up social profiling offers with a cutting edge precision compared to the current standards. This $3 million funding will be used to pursue the significant technological investments already made by the founders and to take a decisive lead in the precision level, the range of services, the simplicity of integration and the real-time features of the platform.

"This profoundly shifting industry fascinates me", said Christophe Camborde, president and CEO, Ezakus. "I think that looking at it with a new light will enable us to offer new solutions to this market. Idinvest is a major investor in our line of business and will bring a unique track record to the table." Guillaume Lautour, partner at Idinvest, added: "The value proposition of Ezakus Labs is very concrete and likely to release large advertising accounts which would otherwise stay away from the web because of investment returns lacking precision."