Emotive, a conversational text message platform for eCommerce brands, announced it has closed a Series B funding round of $50 million led by CRV, bringing the company's valuation to $400 million.

Other investors who participated in the round include existing investors Mucker Capital, TenOneTen Ventures, and new investors, Stripes and Vulcan Capital.

Emotive is a human-to-human marketing platform that uses conversational text messaging to help eCommerce brands exponentially grow revenue. Its platform uses a combination of AI automation and human assistance to scale texts that replicate human interaction. Ecommerce brands use Emotive's text conversations to prevent cart abandonment, promote sales and new product releases, offer interactive text quizzes, and scale product recommendations.