According to TC, Embrace.io announced that it has raised a $4.5 million funding round led by Pritzker Group Venture Capital. This brings the company's total funding to $7 million. New investors Greycroft, Miramar Ventures and Vy Captial also participated in this round, as did previous investors Eniac Ventures, The Chernin Group, Techstars Ventures, Tikhon Bernstam of Parse and others.

Embrace.io is a group of Los Angeles-based data junkies who have built top-grossing apps. They are supported by mobile-focused investors, including leaders from Parse, Burstly / Testflight, MoPub, and Scopely, who are familiar with the pain of building, releasing, and running large-scale mobile apps. Since its founding less than a year ago, Embrace.io has already grown to support trillions of mobile events from many of the world's most popular apps.