Elevate, a consumer directed benefits platform, has raised $12 million in Series A funding, co-led by Greycroft and Norwest Venture Partners, with participation from existing investor Bowery Capital.

With Elevate, employees can easily view, plan and manage their pre-tax benefits from a single intuitive dashboard, whether on the web or mobile. All benefits can be accessed and delivered through one contactless card. Claims are processed instantly and reimbursement takes place within minutes.