Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria's Secret and Abercrombie & Fitch grow through their own fan and creator communities instead of traditional advertising, has raised $16 million in a Series A round. The funding was co-led by Molten Ventures and Bright Pixel, alongside existing investor Peter Bauer, founder of Mimecast.

Duel is the Brand Advocacy Platform built for the new era of marketing. Designed for retail brands, Duel enables businesses to scale customer acquisition through real advocates, creators, and communities, transforming brand love into measurable growth.