DrivenIQ, an audience data and advertising technologies startup, has raised $15 million in a Series A funding round backed by Capstone Technologies Group.

DrivenIQ is an omni-data DaaS (Data-as-a-Service) tech company and Audience Management Platform (AMP) that specializes in zero party, 1st-party data, and data modeling to help businesses best manage their audiences and build data solutions to best manage their ideal customers. The company offers a variety of services, including website traffic & consumer analytics & data visualization, geo-zoning Audience technologies, data identity resolution, data management appending, data-first social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace.