Disco (formerly known as co-op commerce), has announced a $20M Series A led by Felicis Ventures with participation from Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures, and several others, including Ankur Nagpal's Vibe Capital, Packy McCormick's Not Boring Fund, and a slew of DTC founders and operators.

Disco is a network of brands that work together to learn more about their customers, increase merchandising distribution and lower customer acquisition costs. Through their advanced AI-driven partnership software, Disco makes recommendations to millions of consumers across hundreds of brands each month. Members of the Disco Growth Network include leading direct-to-consumer brands like Rhone, Lovevery, Parade, Made In, and Faherty.