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DirectScale Closes $4M Series A Round

LINDON, UT, DirectScale, a cloud software platform for the direct and social selling industry, has raised $4 million in Series A funding from Kickstart Seed Fund and NetSuite.
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DirectScale, a cloud-based software platform purpose-built to serve the $200B direct and social selling industry, today announced the launch of a new business management platform. Additionally, the company announced a partnership with NetSuite and $4M in Series A funding, led by Kickstart Seed Fund and NetSuite. The funding and partnership will better enable DirectScale to tackle market challenges around today's modern direct and social selling businesses.

'We're industry veterans who have been in direct sales for more than 15 years, and have had to watch our customers suffer through dated software solutions to manage their businesses,' said Rodger Smith, CEO and Co-Founder of DirectScale. 'We know a superior client experience with your software partner can make the difference in your ability to respond to market challenges. So we designed DirectScale to hit all the needs of today's direct and social sales businesses, with cloud power to easily scale with their success.'

DirectScale's new product innovation brings unprecedented value to businesses
DirectScale's new business management platform is designed for and by salespeople, to address the specific challenges of the direct and social sales industry, effectively transforming and growing customers' businesses. The company offers APIs for seamless integration into existing company systems and records. DirectScale's new platform delivers a simple and elegant user experience, through a dashboard that manages sales, inventory, and teams, and provides support for transactions, genealogy, and commissions.

DirectScale features includes:

Business Dashboards and Reports: Actionable data helps executives take the pulse of their organization's goals and plan the next move. It also provides easily configurable and customizable widgets to adjust with changing company needs.
eCommerce: With beautiful, straightforward design and easy checkouts, teams can provide prospects with consistently branded shopping experiences.
Communications: Stay connected to teams and prospects with integrated text, email, and internal messaging capabilities.
Prospecting: Unified messaging and customizable front-end marketing options simplify everything from starting prospect conversations to driving conversion.
Training: Step-by-step guides ensure effective onboarding processes that put teams on the right page at the same time.
Social: Integration with Facebook, Twitter, Pinterest, and Google+ allows teams to easily leverage social networks for leads.
Series A Funding Secured $4M
The Series A funding from Kickstart Seed Fund and NetSuite will be used for development of existing and new features. This round marks the first Utah-based investment by NetSuite.

'Together, DirectScale and NetSuite are developing a much needed powerful, modern technology that the direct selling industry has been starving for,' said Dalton Wright, Partner at Kickstart Seed Fund. 'We're excited about this investment and we believe this partnership will result in the overwhelmingly best SaaS solution for the space.'

DirectScale Partners with NetSuite
In addition to the investment from NetSuite, DirectScale has also become a NetSuite SuiteCloud Developer Network Partner. The partnership will allow DirectScale to build its platform on top of NetSuite, leveraging the agile and flexible SuiteCloud Development Platform. Additionally, DirectScale's customers will have the opportunity to use NetSuite's leading cloud business management suite to streamline their business' processes from lead to cash, all while gaining the benefits of operational efficiency, reduced IT costs, and hassle free software upgrades.

'The social selling market is ripe for disruption and ready for a cloud-based platform to manage business operations,' said Jim McGeever, President and COO of NetSuite. 'A new application built on top of NetSuite's platform with the backing of DirectScale's experienced management team will provide businesses in the industry with the agile, scalable, easy to use solution they need to succeed.'

'The offering that DirectScale is delivering has enormous potential: eCommerce, commissions, and back-office functionality all tied into a common ERP for financials, supply chain management, and inventory management all on a global scale,' said Ryan Bovermann, Vice President of Information Technology at Nerium. 'This could broaden the features and functionality we've already been developing in-house for two years.'

For more information and specifics about DirectScale, or to get your demo today, please visit

About DirectScale

Based in Lindon, Utah, DirectScale is a software solution designed to seamlessly meet the needs of the direct and social sales industry. With a focus on intuitive user-experience, and a full suite of cloud-powered business management tools, we are committed to helping organizations drive and plan for growth. Our experience in software and marketing, from distributor to corporate, means we truly understand what it takes to succeed.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.
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