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Digital Folio Picks Up $1.2M

Real-time shopping platform announced that the company has closed over $1.2 million in angel funding.
DENVER, CO, Digital Folio announced today that the company has closed over $1.2 million in angel funding.

Recently out of beta, Digital Folio is the first real-time shopping platform that allows consumers to shop across major retailers with an intelligent drag 'n drop interface and real-time comparison capabilities that save both time and money.

"The last few months have been really exciting for Digital Folio," said Digital Folio president Patrick Carter. "This round of angel funding will help us continue to aggressively expand and innovate the platform and provide consumers the best comparison-shopping experience possible."

In time for the holiday shopping season, more retailers and categories such as toys will be added as one-of-a-kind deals at big brand retailers for Digital Folio users are introduced. Promotion announcements will start soon via Digital Folio's email newsletter and Facebook page as well as Twitter feeds @DigitalFolioInc and @DigitalFolio.

"The number of sources consulted by consumers before a purchase has already nearly doubled since last year, to 10.4 from 5.3" according to a recent AdAge article that also states consumers have become more "relentless, round-the-clock product researchers." Digital Folio brings price comparisons, deals, and shared shopping lists to such consumers automatically, giving shoppers a new online tool for finding competitive prices, saving items of interest, and monitoring price changes, all in real-time.

The company is poised to continue rapid growth, including the ongoing addition of retailers, product categories, and mobile platforms, moving into 2012. Digital Folio is currently available for PC or Macintosh on Microsoft Internet Explorer and Firefox.

In addition, the company has become a member of Angel List, a community of startups and investors.

About Digital Folio
Established in 2011, Digital Folio, Inc. is a Denver-based firm focused on revolutionizing the online-to-offline shopping experience for consumers and retailers alike. Digital Folio, a cloud-based shopping tool powered by Windows Azure, offers the first seamless, multi-channel retail shopping experience that allows consumers to shop the entire web at home on a computer, anywhere on a mobile phone, or in-store on an interactive display. As the industry's first "always with you" shopping resource, Digital Folio allows consumers to compare products and prices and receive dynamic money-saving offers from retailers-all based on their own shopping behavior and in real-time.
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