Deliv today announced it has closed a $1 million funding round from General Catalyst, Redpoint Ventures, Trinity Ventures, Operators Fund, and PivotNorth following the successful completion of its same-day delivery service trials in the San Francisco Bay Area.

The company is now set to roll out in multiple metropolitan locations across the U.S. including the San Francisco Bay Area, Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Phoenix, Indianapolis, Miami, New York, Philadelphia, Seattle and Washington D.C.

Deliv is disrupting the same-day delivery market by partnering directly with retailers and pricing same-day delivery the same - or lower - than standard delivery. This makes the traditionally premium service significantly more attractive to both consumers and retailers, driving significant volume and scale.

In partnering with retailers, the Deliv "same-day delivery" button becomes a native part of the online or mobile checkout screen in the same way consumers select shipping options today from carriers such as FedEx and UPS. This retains the direct relationship between retailers and shoppers with no need for shoppers to go to third party sites or apps to purchase products and arrange delivery.

Deliv drivers are made up of highly educated, experienced customer service and sales personnel. They are rated by customers and by Deliv's operations team so the platform is able to prioritize the allocation of jobs to those with the highest ratings, ensuring a white glove consumer experience. Managing a community of these on-demand drivers across the country, the Deliv platform incorporates smart routing and full transparency including the ability for shoppers to watch their delivery on a map real time from pickup to their doorstep.

"Amazon has disrupted the U.S. retail world and Deliv is helping multichannel retailers disrupt right back again," said Daphne Carmeli , founder and CEO of Deliv. "Deliv's retail partners will be in a position to provide same-day delivery as not just the most convenient choice, but also the most economical which we anticipate will have a significant impact on the U.S. retail landscape."

"Online and mobile commerce now represent significant proportions of a multichannel retailer's business, and offering customer-centric services such as fast and convenient delivery options are becoming increasingly important. Deliv is at the right place at the right time with a significantly differentiated offering that will disrupt traditional models," said Mike Smith , former COO of Walmart.com.

"Deliv's B2B approach to same-day delivery is spot on," said Ajay Chopra , General Partner at Trinity Ventures. "National multichannel retailers are focusing on differentiated strategies to compete against Amazon. Deliv offers the most compelling same-day delivery solution for these large retailers. This enables the retailers to most strategically scale nationwide, ensuring the highest quality customer experience and preserves their direct relationship with their customers."

About Deliv

Deliv partners with national multichannel retailers to provide low-cost, high quality same-day delivery via its quality-controlled fleet of crowdsourced drivers. The company is headquartered in Palo Alto, California and is backed by some of Silicon Valley's leading venture capital firms.