The round was led by Willow Growth, with participation from leading entertainment and sports agency Creative Artists Agency (CAA). After a successful launch in January of this year, the brand captured key wholesale accounts like Foxtrot, Erewhon, Boisson, and Total Wine, as well as other locations in California. With the booming $820 billion non-alcoholic market 1, the company will use the newly acquired capital to expand their retail footprint and meet consumer demand by bringing De Soi to shelves nationwide.

De Soi is a Sparkling non-alcoholic apéritifs with natural adaptogens, inspired by the French ethos of pleasure and restraint. De Soi was co-founded by global pop superstar Katy Perry, and multi award winning master distiller Morgan McLachlan.