The round was led by Noro-Moseley Partners with participation from Grotech Ventures, Topmark Partners and Staley Capital. Datasembly provides critical software and tools to some of the largest and most competitive CPGs and retailers in the world. The new funding will allow Datasembly to scale in a capital-efficient manner, bringing new tools to the market quickly.

Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real time. Datasembly collects hyper-local, real-time data from tens of thousands of retail, grocery and QSR locations across North America. Datasembly's intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies.