The round was led by Sonoran Founders Fund and secondarily by EPIC Ventures, joined by BaseLayer Ventures, Arizona Venture Development Corporation, Accelerator Ventures, New Mexico Vintage Fund, and others. Dan Burns of Sonoran Founders Fund and John Paul Milciunas of Baselayer Ventures will join company CEO and Co-Founder Adam Stepanovic on the company's board.

DashLX leverages Lived Experience (LX) data to create authentic community building experiences, informing improved products, relevant product recommendations, effective outreach and two-way engagement. Access to LX, with user permission, empowers brands to elevate and personalize products, experiences, services and outcomes at scale.