According to published reports DanceOn raised a $4 million investment round led by AMC Networks and Plus Capital. DanceOn is a YouTube multichannel network centered on dance entertainment that is looking to expand its reach beyond the Google-owned video site.

Other investors in the L.A.-based company include Nigel Lythgoe, exec producer of 'So You Think You Can Dance'; Machinima CEO Allen DeBevoise; Guy Oseary, Madonna's manager; Roku chief marketing officer Matthew Anderson; Luminari Capital managing partner Daniel Leff; MediaLink CEO Michael Kassan; former News Corp. digital exec Jon Miller; and Zefr co-founder Rich Raddon.