Dachis Group, a leader in data-driven social marketing solutions, today announced the completion of $7.5 million in Series C funding led by Austin Ventures.

Brand marketers and agencies worldwide have quickly come to understand the explosive power of social marketing and the promise of engaging with their key constituents at scale. However, optimizing investments in social and measuring concrete ROI has proven difficult.

Dachis Group offers the most advanced big data social marketing analytics platform in market, meeting the increasingly complex measurement and amplification needs of global brands.

"There is no doubt in our minds that social engagement is driving more effective brand marketing," said Chris Pacitti, General Partner, Austin Ventures. "Given the enormous market for brand spend globally, we are a big believer in Jeff's vision and approach. With an ever-expanding set of social engagement currencies, it is our continued belief that the disruptive platform the team at Dachis Group has built has the opportunity to become the 'de facto' standard in social measurement. We are delighted to continue to partner with Jeff and his team."

Building on a successful 2012, which saw the company launch its social analytics software, Dachis Group will use this investment to accelerate the development of its core big data social analytics platform, and meet the dramatic increase in market demand for its social marketing solutions.

"If you can't measure it, you can't manage it, and we have the most powerful enterprise class social analytics platform in market today to help brands measure and manage social engagement programs across all social engagement touch points," said Jeffrey Dachis, Founder, CEO and Chairman of Dachis Group. "This additional funding will enable us to better meet the growing needs of our customers who all share our belief that data driven social marketing is modern marketing's future."

Over the last 12 months, Dachis Group has seen significant traction and rapid growth for its software platform and data-driven marketing software solutions customer base:

In less than one year, across its product suite, Dachis Group has sold over 100 enterprise licenses into large global brands including Nokia, New York Life, Starwood, Bloomberg, Bank of America, Estée Lauder, Juniper, Acer, and AT&T.

The Dachis Group platform currently analyzes the social engagement of over 35,000 brands and several hundred million social actions every day.

The Dachis Group platform currently analyzes the social engagement of over one million passionate brand power advocates, who in turn drive over 20% of all earned brand impressions for the brands the company tracks.

This data represents over 850 trillion permutations of data and the analysis of almost three million brand relevant social signals a day and the effectiveness and brand impact of almost 20 billion earned brand impressions daily.

For more information, visit www.dachisgroup.com.

About Austin Ventures

Austin Ventures has worked with talented entrepreneurs to build valuable companies for over 25 years. With $3.9 billion under management, Austin Ventures is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. With an investment focus on business services and supply chain, financial services, new media, Internet, and information services, Austin Ventures invests at all stages of company development. Austin Ventures' strategy is to partner with talented executives and entrepreneurs through its CEO-in-Residence and Entrepreneur-in-Residence programs. Visit austinventures.com for more information.

About Dachis Group

Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities, and world leading data-driven social marketing solutions group help the world's largest brands engage@scale with their customers.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, 100 million social accounts, and an aggregate audience of 7 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms.

The company serves many of the world's largest brand marketers and their agencies including Disney, Estée Lauder, US Cellular, Hewlett Packard, Nestlé, and Nokia.