Crown Affair, the modern haircare brand recognized for its clean, high-performing formulas and emphasis on thoughtful rituals, announced its Series C investment led by Stride Consumer Partners-marking an important milestone in the company's ongoing growth.

The round consists primarily of secondary capital and reflects a long-standing relationship between Crown Affair and Stride.

Crown Affair's long time investment partner, True Beauty Ventures, has been instrumental throughout the brand's growth and will continue to collaborate. Crown Affair remains focused on scaling deliberately and sustainably, guided by its mission, vision, and core philosophy. The company will continue to prioritize product integrity, community, and long-term brand building.