Croissant, a fintech platform with a mission to empower intentional commerce, launched today with $24 million in seed funding from a suite of top investors, including Portage and KKR co-founders George Roberts and Henry Kravis. Initial funding was used to accelerate Croissant's MVP launch via a best-in-class founding team led by Co-Founder and CEO John Howard (formerly of KKR), Co-Founder and CTO John Klose (Amazon, PayPal), and Head of Product Vrishti Mongia (Meta, Moda Operandi).

Croissant is a fintech platform with a mission to empower intentional commerce in today's fractured retail environment. Croissant seamlessly integrates into merchants' existing shopping experiences, offering customers a guaranteed buyback value at checkout. Shoppers are inspired to take more chances with their choices, while our merchant partners are afforded a boost in full-price sales, higher average order value, and stronger customer loyalty. That's purchasing power, amplified.