The round was led by new investors World Innovation Lab (WiL) and QIA with participation from Accenture, EnvisionX Capital, LG Technology Ventures, Qualcomm Ventures, and Workday Ventures. The round also includes returning investors Andreessen Horowitz, Greylock Partners, J.P. Morgan, Sequoia Capital, and Tiger Global. This brings the company's total funding to over $270 million.

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Cresta's platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Powering customer experiences for companies like Cox Communications, Hilton, and Carmax, Cresta helps turn every conversation into an opportunity.