The $12M round was led by PETRA Group and Freestyle Capital, and included other global investors from key growth markets such as India, Greater China and Africa; entrepreneurial creators Jake Roper, Peter Hollens, Wendy Ayche (aka Wengie); tech veterans including Selina Tobaccowala; and strategic business partners including Jazwares CEO Judd Zebersky.

Creator+ is a new film studio and streaming platform for digital-first storytellers. The company was co-founded in 2021 by Benjamin Grubbs and Jonathan Shambroom, and is backed by PETRA Group and Freestyle Capital, along with prominent creators, technology founders, and entertainment industry executives.