NEW YORK, NY, CreativeX - provider of an industry-first creative data platform to the world's leading brands - has today announced $25 million in funding.
The new financing comes from Guggenheim Investments, on behalf of certain clients, with participation from Beringea, the Brandtech group, and Conviction.
CreativeX provides technology that empowers marketers at the world's leading brands to define, measure and scale creative excellence across their global content. Used by brands like Facebook, Heineken, Bayer, Unilever, and more, CreativeX provides the first-ever creative data platform, which allows digital marketing and consumer insights teams to scale great creative decision-making with a single source of truth for tracking the efficiency and effectiveness of images and videos globally. Their unique tools and data set bring transparency to complex content challenges, providing a common language to improve creative work and delivering globally relevant learnings to power creative thinking and help marketers build effective and responsible brands with confidence.
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