T-Venture, the Venture Capital subsidiary of Deutsche Telekom AG, and IBB Beteiligungsgesellschaft mbH invest in the German video marketer clipkit. Supported by the mid-seven-digit Euro financing round, the Berlin-based company aims to further develop their own video player technology and to significantly expand their video content library as well as network reach. The Managing Directors Cengiz Kurt and Mathias Blüm plan to recruit more creative sales, product, and technology experts for their 24-strong team. With the increase in staff, the mis-sion for 2012 is to extend national and international partnerships focused on distribu-tion of video content to any end-user device.
„Our mission for 2012 is to strengthen our position as both the innovation leader among German video syndication services and one of the leading video marketers in Germany", says Mathias Blüm, CEO of clipkit. "We're excited to get the trust and boost of Deutsche Telekom and IBB Beteiligungsgesellschaft to realize our product and sales agenda both in Germany and internationally."

Roger Bendisch, Managing Director of the IBB Beteilungsgesellschaft mbH, adds: „clipkit's ambitious team has managed to conquer all essential levels of video market-ing and syndication within a short time. A unique, flexible player technology as well as comprehensive partnerships in the fields of video content, reach, targeting, and ad formats - all those factors have convinced us to play a vital part in furthering clipkit's future development."
1
"Video advertising is one of the biggest growth factors within the digital industry", says Frank Bachér, Managing Director of InteractiveMedia CCSP GmbH - Deutsche Telekom Group. "As one of the most dynamic German companies in this sector, clip-kit is a strong partner and we are more than happy to promote their growth."
Clipkit is specialized in the syndication of premium video content, which is distributed and marketed on mobile and stationary websites - via their own video player. Con-sumption of online video content in German-speaking markets has increased to 50 minutes per day, according to Bitkom, the German Federal Association for Informa-tion Technology, Telecommunications and New Media. That's why demand for li-censed and marketable clips for online publishers is rising drastically.

With the help of clipkit, publishers get relevant video content presented in the look and feel of their websites, blogs, social networking profiles or mobile applications. Thereby attractiveness, retention, and thus ad revenues are demonstrably enhanced. On the other hand, advertisers get access to more than 100 million marketable video views per month, which they can target with state-of-the-art targeting technologies. The reach is composed of a partner network comprising more than 100 websites (such as MyVideo.de). Furthermore, above-average engagement rates are achieved by the intelligent combination of interactive pre-roll ad formats like "inRoll". The win-win-win approach of syndication enables content producers like dpa or SPORT1 to get extensive rates of engagement.

In addition, clipkit offers marketers and publishers flexible cooperation alternatives, e.g. internal video syndication and white label solutions for publishing houses (with or without marketing measures) or secondary monetization measures for existing video networks.

About clipkit
With an overall reach of 100 million marketable premium video views per month, clipkit is one of the largest and fastest growing independent online video marketers in Germany. Through their video syn-dication system as well as their own video player technology, the Berlin-based company brings to-gether advertisers, publishers, and content owners. Advertisers get a high reach, either directly in target-group oriented video channels like MyVideo.de or via video embedding on other websites. Also, they can enhance the relevance of their ad messages through precise content targeting and many more targeting options. Thanks to the integrated syndication system, video producers can distribute their clips to high-quality partner websites and monetize their content via relevant ad campaigns. Through clipkit's video cooperation with Germany's largest publisher network AdScale alone, content owners can reach 4,000 websites. Publishers can increase the informational and entertainment value of their websites by adding video content. Without the risk to pay streaming fees, websites, smart-phone or tablet applications can be easily monetized. Free of charge, they only need to choose video content out of clipkit's video library, which currently comprises more than 50,000 clips from producers like AFP or Sony, or they use the automated, context-sensitive video distribution service. Integration into social networks or blogs is also offered.

About T-Venture
T-Venture Holding GmbH was founded in 1997 as a 100% subsidiary of deutsche Telekom AG. Since then, T-Venture have invested in young companies that demonstrate economic and technological synergy with the business ideas of Deutsche Telekom and who also promise an above-average poten-tial for growth. The company is based mainly in Bonn and supports and supplements the commitment of T-Venture of America Inc. in Foster City, Silicon Valley and in Seattle. Regional areas of core in-vestment activity are in Europe, the United States of America and in Asia.