Cleancult, a leading sustainable cleaning brand on a mission to redefine clean with the power of plant-based ingredients and zero-waste packaging, today announces the closing of their Series B raise, amounting to $25 million in growth funding. Along with Reynolds Channel and Anchor Capital, investors in the business include Box Group, Vanterra Capital, and Blue Scorpion Investments, the early investors behind leading brands such as Bombas, Harry's and Quip. Additional raise participants include celebrity investors such as Kevin Hart with his VC firm, Hartbeat Ventures, and Rachel Zoe with Rachel Zoe Ventures.

Cleancult offers the most sustainable cleaning system from start to finish. Founded with the promise to redefine clean, Cleancult offers a revolutionary zero-waste refillable system for its high efficacy plant-based formulas. Cleancult is the first company in the world to successfully package soap in recyclable milk cartons and offers unique reusable glass dispensers instead of plastic bottles. From laundry detergent to all-purpose cleaner to hand soap, Cleancult's patented plant-based, biodegradable formulas have proven be highly effective. Manufactured in the USA, formulations use no-nonsense natural ingredients, powered by the anti-fungal properties of coconuts and supplemented by the scent of essential oils that are tough on grit and grime, but easy on the environment. Cleancult's refill products are Carbonfree® Product Certified, which allows for better quantification, reduction and offset of any greenhouse gas emissions associated with their products' lifecycle.