Classera, a global edutech e-learning company focused on emerging markets, has successfully raised $40 million in a Series A round, the largest in EdTech globally for a company with no prior funding. The round also mark's the largest funding round ever in Edtech, in MENA and most of Africa.

The round was led by Sanabil Investments, wholly owned company by Public Investment Fund, accompanied by Global Ventures, Endeavor Catalyst, 500 Global, Sukna Venture, and Seedra Ventures. The round additionally included a diverse set of investors from Silicon Valley, emerging markets, and global family offices.

Classera was founded in Silicon Valley by the entrepreneur Mohammad Almadani and his partner Mohammad Alashmawi - who both started their first company at the age of 18 - with a vision to revolutionize e-learning and enable learners in emerging markets to reach their full potential. They started by focusing on MENA and Africa to make the greatest impact. The cornerstone of Classera's technology is its LSP which is powered by a gamified learning management platform built with cutting edge technologies. Its principle-based approach is cornerstoned around: inspiration through gamification, personalization through artificial intelligence, and collaboration through social learning - with the ultimate goal of reaching better engagement and therefore a better learning experience. Then to complete the ecosystem the ERP, the payment gateway and the marketplace comes in place all to make the LSP as a full turnkey solution.