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Cinematique Announces $3.5M Funding

NEW YORK, NY, Cinematique, the world's first touchable video platform, announced today that it has closed $3.5 million in funding to further invest in product innovation and expand into global markets.
The financing is led by Pumori Capital, an investment advisory firm founded by former Credit Suisse Asset Management executives.

Cinematique's touchable video technology adds depth and utility to video by letting viewers touch, tap or click on any item they like in a video as it moves across screen. This happens in the most seamless and non-interruptive way possible, so viewers can continue watching a video but dive deeper into additional content and product information at their own convenience. Viewers can sign in, save and collect everything they touch to get item updates with new content, products and sales.

'Over the past three years, our team has poured our hearts and minds into creating touchable video,' says Cinematique co-founder and CEO Randy Ross. 'More than 10 million people have been actively engaged in touching, exploring and shopping from our creator's videos. This is just the beginning for the future of video, and we're incredibly excited to be evolving the medium and bring our vision to scale globally with Pumori Capital.'

Cinematique launched its touchable video player to the high-end fashion and luxury retail market just over a year ago, changing the way brands market, distribute and measure the success of video. The company has amassed a world-class list of brand and publisher clients including Net-a-Porter, Louis Vuitton, Kate Spade New York, Details Magazine, Stella McCartney, Gap Kids, Victoria's Secret, Ann Taylor, The Hollywood Reporter, Matches Fashion and many others. After the beta launch of the Cinematique Editor in July, which makes touchable video as simple as tagging a photo on Instagram, the company has added over 850 new creators to its platform including John Varvatos, Vox Media, Harper's Bazaar, Vice Media, Intermix, Q by Equinox, DVF, Theory, Refinery29, W Magazine, Nordstrom, Everlane, Elizabeth Arden, Anthropologie, Free People, Zady, Madewell, French Connection, AllSaints, Nespresso, Bose, Goop, Bare Escentuals, Arc'teryx, Charity:Water, (RED), E! Entertainment and Birchbox.

'We are very excited to partner with Cinematique in the next phase of their growth. Their best-in-class technology combined with strong traction within a selective client base, positions them at the forefront of a rapidly changing video experience,' according to Sudip Thakor, Founder of Pumori Capital.

Manny Vinea will join the company's Board of Directors on behalf of Pumori Capital, which includes founders Randy Ross and Kyle Heller, and Karl Alomar, a New York City entrepreneur and investor who helped Digital Ocean's explosive growth by serving as COO.

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About Cinematique
Cinematique is the world's first touchable video platform, changing the way we experience video. Founded by filmmakers and technologists, Cinematique believes in a deeper, more personal way to consume video in the connected age. The company is headquartered in New York City with offices in Los Angeles and Hong Kong. Cinematique has received $5.4 million in funding from angel investors and Pumori Capital.

Cinematique is a Fast Company Top 10 Most Innovative Company in Video, alongside Disney, Dish Networks and Vimeo, and ranked as 100 Most Creative People in China.
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