According to published reports, BuyBox, a social payment solution provider for e-merchants, has secured EURO 1.7 million ($2.3 million) from French VCs Iris Capital and Midi Capital to develop its products and roll out internationally.

Founded in 2010, Toulouse-based BuyBox principally has French client customers for its SAAS service including Celio, Wonderbox.fr and Micromania, as well as being distributed by partners like Atos Worldline and LaSer, which integrates the service in an offering to e-merchants.

BuyBox's platform, created by holding company Oonetic, allows merchants to deploy social payment features inside their sites. This allows customers to propose, through BuyBox, they collectively buy something (hence 'social') such as gift cards, group payments for travels or gifts, or group buying for a deal of the day.