According to the firm's site, Button has raised a $12 Million Series A round led by Redpoint Ventures.

Button's vision is to empower and propel the brands that represent the On-Demand economy. Button is creating an acquisition, activation, and engagement toolset that fosters higher lifetime values and creates more efficient methods of acquiring new consumers. Button has assembled an amazing team of entrepreneurs to accelerate the growth of this new economy ' the platform that is transforming our smartphones into remote controls we use to navigate and transact throughout our daily lives.