2013-08-27
TEL AVIV, ISRAEL, Dynamic web layer that brings advanced functionality to any website and helps publishers deliver consistent, engaging mobile experiences, has raised $1M.
Brow.si, the dynamic web layer that brings advanced functionality to any website and helps publishers deliver consistent, engaging mobile experiences, took another step towards fixing the mobile web today, as its developer MySiteApp announced that it has scored an additional one million dollars in funding. This brings the total amount raised to over three million dollars.
In addition, the company announced that it has signed a strategic partnership with leading open source e-commerce platform, PrestaShop. Brow.si has been integrated into the PrestaShop software allowing PrestaShop-powered store owners to automatically install Brow.si on their sites and enjoy its advanced functionality, including a unique mobile shopping cart. The announcement marks a significant milestone for Brow.si as it allows it to expand its growing footprint within e-commerce websites in addition to its popularity among leading publishers worldwide.
Matt Serralta, COO of PrestaShop said: 'We are thrilled to add Brow.si to our roster of innovative industry partners. With the growing importance of mobile optimization in e-commerce, now online merchants can seamlessly integrate Brow.si on their PrestaShop store and offer their customers an even greater mobile shopping experience. As a result, merchants will immediately benefit from higher engagement rates and reduced shopping cart abandonment. Together with Brow.si, we are providing online merchants with revolutionary tools to help them remain competitive in an increasingly lucrative market.'
Gall Brill, CEO and Founder of MySiteApp, developer of Brow.si: 'We see this new investment as a validation of the direction and vision we have for Brow.si and for the mobile web. This is the best feedback we could have hoped for from the mobile web community. Additionally, we are thrilled to partner with a leading platform such as PrestaShop and we look forward to continuing to build a robust framework for engaging consumers on the mobile web.'
Brow.si allows publishers and online merchants to seamlessly add sophisticated sharing options, powerful reading features, subscription extensions and commerce tools to their sites that are specifically designed for mobile web browsing. In addition Brow.si wants to help third-party developers create mini-apps that deliver familiar web experiences that exist on desktop browsers to the mobile web.
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