According to SiliconPrairieNews, BriteCo has announced a seed-round raise of $2 million. The round's investors include Brian Spaly, the founder of Trunk Club, and Jeff Taylor, the former chairman and CEO at Cole Taylor Bank.

BriteCo is an insurance company that's transforming the jewelry and watch industry. By putting digital technology to work for independent jewelry store owners and their customers. Our cloud-based BriteCo Appraisal Management System is the gateway to making the jeweler's life easier and more productive--and customers happier and more secure with immediate insurance coverage of their fine jewelry and watches.