Bridg, the first marketing software company to leverage point-of-sale data to drive precision-marketing campaigns for restaurant and retail brands, announced today that it has secured $11 million in Series B Funding. The financing was led by Morpheus Ventures, with participation from new investors NextEquity Partners and Visa, as well as returning investor March Capital.

"Bridg solves the huge information disadvantage of brick and mortar retailers and restaurants relative to their online counterparts. Bridg uses artificial intelligence and big-data probabilistic models to help restaurants and retailers identify who their customers are, how often they visit and their specific buying habits, all of which enhances the ROI of their marketing and customer engagement programs," said Joseph Miller, partner at Morpheus Ventures.

"Bridg is a leader in bringing the transformative analytical technologies typically used by online juggernauts and applying them to allow brick and mortar retailers to grow their businesses," said Jim Armstrong, managing director, March Capital Partners. "They are a great example of the type of innovative company that March Capital sees driving the Los Angeles tech market."

"We are thrilled with the confidence these investors have in our ability to help restaurants and retailers better understand today's consumer. Our differentiated approach to precision marketing empowers brands to reach and engage new consumers, bring back lapsed customers and increase in-store visits among their existing customer base. Our new investors will help secure value-added data and assist Bridg in penetrating top retailers across the U.S.," said Amit Jain, founder and CEO, Bridg.

About Bridg

Bridg is a marketing software company that provides true closed loop, customer lifecycle marketing and business intelligence to the restaurant industry. Integrated directly into the POS system to build unique customer profiles and understand individualized behavior patterns, Bridg provides its clients with deep data science that it uses to create effective personalized marketing campaigns that drive traffic and sales in a measurable way. Bridg investors include March Capital Partners, Morpheus Ventures, NextEquity Partners and Visa (NYSE: V).

About Morpheus Ventures

Morpheus invests in the disruption of large markets across the technology landscape from consumer to enterprise technologies including data analytics, machine learning, robotics, transportation, and SaaS. The firm is headquartered in Los Angeles and backs great entrepreneurs worldwide. For more information, see http://www.morpheus.com/.

About March Capital Partners

March Capital Partners is a Santa Monica-based venture capital firm with one of the largest global funds in Southern California. Founded by industry veterans with over 50 years of investing experience, March Capital is unique in the Southern California market with its active investments in both early and late-stage companies in mobile, enterprise, infrastructure, gaming and other growth industries. The majority of March Capital's investments are with Southern California companies, with targeted positions in innovative global organizations. For more information, see http://www.marchcp.com/.

About NextEquity Partners

NextEquity Partners makes growth equity and other venture capital investments in innovative technology and digital media companies. NextEquity is led by an integrated team of investors and operators with extensive experience working with high growth, market leading new media and technology companies and serving as trusted advisors and close business partners to management. NextEquity's leadership team includes Fred Anderson (former CFO of Apple and Co-Founder of Elevation Partners), Avie Tevanian (former Chief Software Technology Officer at Apple and Managing Director at Elevation Partners), and Adam Hopkins (a Managing Director of Elevation Partners). NextEquity draws upon its principals' deep technology, operating, and growth equity experience managing or investing in companies, such as Apple, Airbnb, Facebook, The RealReal and Yelp. For more information please visit www.nextequity.com.