BRAVO SIERRA, America's Personal Care Company, built with and for the U.S. Military to meet the needs of all people, announced today a $17 million Series B round led by The Merchant Club, a retail launch into all Walmart stores nationwide, and the appointment of a new Board Member from the L'Occitane Group, Nicolas Geiger. The Merchant Club is joined by existing investors Capstar Ventures, Redo Ventures, AF Ventures, and Mousse Partners, among others.

Born out of a desire for a men's personal care company that was high-performance, transparent, clean, and mission-driven by the military community's values of service, respect and integrity, serial entrepreneurs and Founders, Justin Guilbert and Benjamin Bernet, launched BRAVO SIERRA in 2019. Through its proprietary BATTALION, a digitally-native core community of 2,500 U.S. Special Operations Forces, active service members and veterans field-testers, BRAVO SIERRA designs, develops and stress-tests its products with unprecedented insight and real-time feedback from its consumers.