The round was led by JMI Equity, a growth equity firm focused on investments in leading software companies, with continued participation from Index Ventures and VMG Partners. The funding enables Boulevard to accelerate the delivery of enterprise capabilities across multiple self-care verticals while fueling increased investment in AI research and development to help customers continue transforming the client experience through smart technology.

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons, spas, medspas, and barbershops across the nation by delivering the world-class technology and genuine, human, personable service they deserve.