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BoostCTR Raises $8M

2013-09-06
SAN FRANCISCO, CA, BoostCTR has raised $8 million in Series B funding led by Battery Ventures.
BoostCTR has raised $8 million in Series B funding. The round was led by Battery Ventures, with participation from previous investors Javelin Venture Partners and Western Technology Investment.

BoostCTR is an enterprise solution for optimizing ad creative at scale across Search, Social, Display & Mobile. Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost's proprietary software identifies opportunities for optimization and drives performance using a combination of workflow tools and algorithms.

The Company focuses on optimizing for enterprise advertisers and generates substantial improvements in conversions-per-impression for customers. Today, Boost is trusted to drive optimization and insights for over $300 million in advertising spend across networks and premium publisher sites such as Google, Microsoft+Yahoo Bing Ads and Facebook.
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