The new round, led by Bessemer Venture Partners with participation from Lytical Ventures, ValueStream Ventures, and Nanban Ventures, brings the company's total funding to $12.3 million.

Established in January 2017, Bold Metrics develops AI Body Modeling technologies that empower apparel brands to unlock the power of body data to boost conversion, slash return rates, and improve sustainability efforts. Bold Metrics innovative solutions supercharge supply chains through actionable insights based on actual customer body measurements, proprietary algorithms, and advanced machine learning technologies that have been proven to be the most accurate in its category.