Boisson, the non-alcoholic beverage retailer, has raised a $12M seed round, bringing the company's valuation to $47M.

The round was co-led by Connect Ventures, the investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA), and Blue Scorpion Investments. Additional investors include Undisputed UFC Heavyweight Champion Francis Ngannou, Midnight Ventures and Red Krypton.