Bobbie, an infant formula company, announced a $15 million Series A raise led by VMG.

Bobbie is an Organic Infant Formula company that sells direct-to-consumer and offers a subscription service to parents across the US. Bobbie is co-founded by Laura Modi and Sarah Hardy and led and supported by a 20 person Motherboard and Medical Affairs Team made up of doctors, lactation consultants, doulas, pediatricians, and professionals who contribute their expertise to building a next-generation formula company.