Runway Growth Capital, a leading provider of growth loans to both venture and non-venture-backed companies seeking an alternative to raising equity, announced today a $40 million debt commitment to Blueshift, a company that helps brands automate and personalize engagement across every marketing channel, using a unique combination of Customer AI & Generative AI.

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey.