The round was led by General Catalyst, bringing its total fundraising to $24 million. Joel Cutler, co-founder and Managing Director of General Catalyst and Bob Mylod, Managing Partner at Annox Capital Management will join Bloomscape's Board of Directors. Bob Mylod, Jeff Boyd (Home Depot Board of Directors and formerly Chairman of Booking Holdings) and John Replogle (formerly CEO of Seventh Generation and Burt's Bees) are also contributing to the round with participation from existing investors including Revolution Ventures and Ludlow Ventures.

Bloomscape is the modern garden center delivering the largest variety of quality houseplants directly from the greenhouse to peoples' homes. Founded by a family of horticulturists dating back five generations, Bloomscape brings the greenhouse online for the first time with patented shipping technology making it the only service delivering plants of all sizes across the U.S. Located in Detroit, Michigan, Bloomscape's mission is to strengthen people's relationship with plants by delivering healthy, ready-to-go, potted plants and providing ongoing tips and advice needed to help them thrive. For more information, visit www.bloomscape.com.