The round was led by Preface Ventures and Atinc, with participation from Great North Ventures, M25, and Hyde Park Venture Partners. Benji's growing network includes JetBlue's loyalty program as well as those of several other leading brands such as Cook Unity, 1800-Flowers and Chip City, with a total of more than 50 million active members combined. The funding will support expansion of the company's engineering and go-to-market teams in Chicago and New York as Benji continues building integrations across its loyalty partnership network.

Founded by serial entrepreneurs Nick Anastasiades, Jon Elron, and Arik Gaisler, Benji is the universal API for loyalty partnerships, enabling brands across travel, hospitality, retail, food, and fintech to connect their loyalty programs through a single integration. The platform powers earning, redemption, transfer, and co-acquisition use cases, allowing companies to launch partnerships in days instead of months and turn loyalty into a networked growth channel.