The Series A funding, led by Oakvale Sports Investco out of London, England, puts the company at a $20 million pre-money valuation. Traditionally Oakvale Capital takes an interest in businesses in the igaming industry. Still, Sanford Loudon, a partner at the investment group, said they took a chance on Ballislife because they saw the vision.

Founded in 2005, Ballislife has been the uncontested leader in producing high school basketball mixtapes. Expanding beyond content production and distribution, media, and event management, Ballislife is now the #1 basketball lifestyle brand in America. Ballislife's social networks are followed by millions of fans, and has more than 5.8 billion views across all platforms.